Barbara is the Founder & CEO of LAbCARDI and BC Lounge; a Boutique Consultancy for Innovation & Excellence for Business Strategy, PR, Events, and Workshops with Strategic Key Players, Investors and International Universities.
LAbCardi focuses on Mobility, Technology, Motorsport, Gamification and Education.
Previously she worked for Giorgio Armani Hotel Opening Ceremony at the Burj Khalifa Dubai; and for a decade as Commercial Strategy for Formula 1 Abu Dhabi Grand Prix negotiating large global events.
Barbara has recently been appointed by the Sports Integrity Group Alliance (SIGA) as Permanent Woman Committee for Sport Media & Sponsorship and she is part of the FIA Women in Motorsport Mentorship Program offering support to Women in Leadership Position.
